The ICC’s digital platforms have also seen tremendous gains, with more than 753 million video views across ICC content on social media, a near 150 per cent increase on the same period of the 2024 Women’s T20 World Cup.
The ICC’s digital platforms have also seen tremendous gains, with more than 753 million video views across ICC content on social media, a near 150 per cent increase on the same period of the 2024 Women’s T20 World Cup.